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EyesOn Design


EyesOn Design are a series of events including an annual car show and a fundraiser for the Detroit Institute of Ophthalmology. It has become a national event focused on the emotion and character of automotive design.

The Eyes on Design Show was established on the late-1986 as both celebration of automotive design and a fundraiser for the Detroit Institute of Ophthalmology, a nonprofit organization in Grosse Pointe Park, Michigan, devoted to matters pertaining to the eye and vision.

The first shows were called "Eyes On The Classics". The first shows were held in the Grosse Pointe Academy parking lots. Initially focused on the domestic "Big Three" (General Motors, Ford and Chrysler), the show was expanded to include automakers from around the world. The name was also changed to "EyesOn Design". For its third show, the venue moved to the grounds of the Edsel and Eleanor Ford House.

To ease access and accommodate the increasing public attendance, the design chiefs at DaimlerChrysler, Ford, and General Motors suggested that the event be hosted by one of their companies each year. The 2002 show was held at the Chrysler Headquarters and Technology Center in Auburn Hills, Michigan. The theme for this 15th anniversary weekend-long show was "Performance Vehicles".

In 2003, the General Motors Technical Center in Warren, Michigan hosted the event. According to General Motors, the 2003 event was the largest, most complete collection of concept vehicles ever assembled representing the very best efforts of GM, Ford, Chrysler, and other automakers. The three-day event was also the first time the GM Design Center was open to the general public. Attendees also had the opportunity to purchase rides in notable GM concept cars.


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