Evinrude Outboard Motors
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| Subsidiary | |
| Founded | 1907 |
| Headquarters | Sturtevant, Wisconsin, United States |
| Products | Outboard motor |
| Parent | Bombardier Recreational Products |
| Website | http://www.evinrude.com/en-US/ |
Evinrude Outboard Motors is an American company that builds a major brand of outboard motors for boats. Founded by Ole Evinrude in Milwaukee, Wisconsin in 1907, it was formerly owned by the publicly traded Outboard Marine Corporation (OMC) since 1935. But OMC filed for bankruptcy in 2000.
It is a subsidiary of North American Bombardier Recreational Products.
Evinrude outboards produce two-stroke direct-injected engines ranging from 25 hp (19 kW) to a 3.4L V6 300 hp. They used carburetors until the late 1990s, when EPA Clean air regulations mandated new technologies. OMC partnered with FICHT, of Germany to introduce Direct Injection. Unsurpassed durability testing took place, and production started prior to another round of EPA Regulations. Modifications were made at that point to bring the motors up to standards. these modifications were not carefully engineered and designed and caused powerhead failure and even a recall on the motors. The losses on these motors, the loss of reputation and the surge of competition from Japan and Mercury, pushed the company into Bankruptcy in 2000.
In 2001 Bombardier acquired the Evinrude and Johnson Outboards brands; the FICHT technology was reengineered into E-TEC direct injection. This improved fuel efficiency and reduced emissions, oil usage, noise levels, and maintenance needs. This is due in part by a pin point oiling system which only applies oil to the necessary components, unlike the original two stroke motors. Evinrude E-TEC was the first outboard engine technology to win the American Environmental Protection Agency 2004 Clean Air Excellence Award, which recognizes low emission levels.
Today all Evinrude motors are built and assembled in Sturtevant, Wisconsin, south of Milwaukee.
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