"Every Time" is a song by American singer Janet Jackson from her sixth studio album, The Velvet Rope (1997). The ballad was released as the album's sixth and final single in late 1998. Jackson only performed the song on the first few dates of The Velvet Rope Tour.

"Every Time" is a ballad which lyrically delves on the protagonist's fear of love.

Billboard magazine's review was positive, stating, "'Every Time' ranks with (Jackson's) most memorable ballads, such as "Let's Wait Awhile" and "Again," calling on the things that make Janet so effective with this type of delicate material: Her voice quivers with emotion as she practically whispers about the promise and fear of an imminent romance, while steadfast writer/producer team Jimmy Jam and Terry Lewis wrap her vocal around a beautiful and sensuous chorus. This song sounds so perfect with the more civil pace of fall, it's an easy decision across the board, at top 40, AC, and R&B. Absolutely destined to be one of her greats."

Andrew Le from Renowned for Sound website, called the song "tender, angelic", and also commented that it was "far superior than the overrated, soppy saccharine Again, as it has an even better piano hook and more intimate vocal performance".

The single performed poorly on international charts, peaking at number fifty-two in Australia, number sixty-seven in Germany, and number ninety-five in France. In the U.S. it failed to chart on the Billboard Hot 100, but peaked at number twenty-five on the Bubbling Under Hot 100 Singles chart.

The accompanying music video was filmed in the then-new Therme Vals spa in Vals, Graubünden, in the Swiss Alps, with direction by Matthew Rolston in association with Howard Schatz, an expert in underwater photography. It was premiered on October 5, 1998 on HBO, and was subsequently exhibited twice a day leading up to the broadcast of the concert special for The Velvet Rope Tour one week later. The music video shows Jackson partially nude in water. A strong theme of green is seen in the video through lighting, the fabric surrounding Jackson's body and her contact lenses. The video was featured on the limited bonus-DVD edition of 2001's All for You as well as the 2004 DVD From Janet to Damita Jo: The Videos.

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