Equalize | ||||
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Studio album by Swami | ||||
Released |
September 24, 2007 December 24, 2007 |
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Recorded | 2006-2007 | |||
Genre | Pop, hip hop, bhangra | |||
Label | DesiRock/Cigale (UK) EMI/Virgin (India) |
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Producer | DJ Swami | |||
Swami chronology | ||||
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Professional ratings | |
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Review scores | |
Source | Rating |
SimplyBhangra.net | link |
BBC Music | (not rated) link |
Asian Woman Magazine | link |
Equalize is an Urban Desi album by the UK band Swami released on September 24, 2007.
Their two previous albums were DesiRock in 2004, and So Who Am I in 2005 (a re-mixed version of DesiRock)
The track listing was confirmed on April 16, 2007 by BBC Radio 1 DJ Nihal, and the name was confirmed on May 8, 2007, by bandmember DJ Swami on the official Swami forum.
The album features South African vocalist Ishmael, French rap group Asuivre, Sonia Panesar, Lady Ru, Romesh Chohan, Bobby Panesar, El Feco, Pras of The Fugees, MC Spee of Dreadzone, Yam Boy, Boostylz, as well as Swami vocalists S-Endz and Sups.
On May 23, 2007, a one-minute clip of 'Electro Jugni' was premiered on Swami's Official MySpace page, as well as the press release for the new album. On June 15, a live version of the song was premiered instead, recorded at the 2007 Wychwood Festival.
"Hey Hey" premiered on MySpace on August 1, 2007, and the album artwork was revealed at the same time. Following the premiere of the song and artwork, the MySpace page was changed to reflect the new release date of September 2007.
On June 11, 2008, an all-new English language version of 'Electro Jugni', entitled 'She's Mine' was premiered by Nihal on BBC Radio 1.
On September 10, 2007, it was announced on Swami's MySpace page [1] that anyone pre-ordering the album through MySpace would receive a limited signed edition and also receive the album before the official release date.
Tracks #1-7 all appeared on the EMI India release of Equalize.
On August 29, 2007, a preview of a live video for "Electro Jugni" was uploaded to the video-sharing site YouTube. A month later, stills from a forthcoming video for Hey Hey were uploaded to Swami's MySpace blog and the full video was premiered a week later on YouTube.