Epicurious
 |
|
|
Type of site
|
Food writing |
|---|---|
| Owner | Condé Nast Publications |
| Website | epicurious |
| Alexa rank |
 4,678 (April 2014[update]) |
| Commercial | Yes |
| Registration | Optional |
| Launched | 1995 |
| Current status | Active |
Epicurious is a digital brand for consumers interested in food and cooking-related topics. The website was created by Condé Nast in 1995 and is now part of the publisher’s Food Innovation Group. Epicurious also serves mobile content through apps available across multiple platforms, including Android, Windows, and iOS phones and tablets, as well as the Apple Watch.
Epicurious launched on August 18, 1995 as part of CondeNet, a subsidiary of Condé Nast that was created to develop content specifically for the Internet. Under the direction of CondeNet president Rochelle Udell and editor-in-chief Joan Feeney, former executive editor of Mademoiselle, Epicurious offered recipes, cooking tips and general information on food, wine, and dining out. The site also covered travel at launch and drew from existing content found in Condé Nast properties Gourmet, Bon Appétit, and Condé Nast Traveler.
From 1996 to 1997, Epicurious grew to include special initiatives like full Thanksgiving meal recipes lists, and entered into a deal with CNET to provide content for Snap! Online – a website and CD-ROM service designed to introduce specific resources to new Web users. Additionally, the site developed a partnership with Discovery Channel for a 26-episode cable television program titled ‘Epicurious.’ The program debuted in 1998 on the Discovery Channel and was hosted by Jonathan Karsh.
Also in 1998, Epicurious partnered with the InfoGear Technology Corporation, enabling access to more than 7,600 recipes via the CIDCO iPhone and other InfoGear products. Epicurious entered into an ecommerce deal with Williams-Sonoma that would allow sales of cookware through the site. That same year, major changes to content were implemented, with the launch of Epicurious TV - a collection of food videos - as well as the spinoff of travel content into the newly formed Concierge.com.
...
Wikipedia