Bon Appétit
August 1981 issue
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| Editor | Adam Rapoport |
|---|---|
| Categories | Food |
| Frequency | Monthly |
| Publisher | Pamela Drucker Mann |
| Total circulation (2014) |
1,518,622 |
| Year founded | 1955 |
| Company | Condé Nast Publications |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | bonappetit |
| ISSN | 0006-6990 |
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| Hosted by | Adam Rapoport |
|---|---|
| Genre | Food & Drink |
| Updates | Weekly Ep. 13 onward |
| Length | 30 Minutes |
| Production | Belle Cushing Executive Producer Carey Polis Project Manager |
| No. of episodes | 52 |
| Debut | November 24, 2014 |
| Website | Bon Appétit Foodcast |
Bon Appétit is an American food and entertaining magazine published monthly. It was started as a bimonthly magazine in 1955 in Chicago. The magazine was acquired by M. Frank Jones in Kansas City, Missouri in 1965. Jones was owner, editor and publisher until 1970, when Bon Appétit was merged into the Pillsbury Company, who sold it to Knapp Communications, publishers of Architectural Digest, four years later. Condé Nast Publications, the current owners, purchased Knapp Communications in 1993. Its sister publication was Gourmet, before the latter was discontinued in October 2009. The magazine's headquarters, which had been in Los Angeles, CA, were moved to New York City in early 2011.
The current editor is Adam Rapoport, previously Style Editor at Condé Nast's GQ magazine. Prior to joining GQ, Rapoport edited the restaurant section at Time Out New York and worked as an editor and writer for the James Beard Foundation's publications office.
For the print edition, Condé Nast reported 1,452,953 paid subscriptions and 88,516 single copies in 2012 for the period ending November 2012. The median age of its audience is 48.4, of which 74% are female. Also, 46% of readers have college degrees and 36% are professional or managerial employment. 59% are married.
Bon Appétit's "Bite me" advertising campaign had an estimated $500,000 budget that included print and online ads, billboards, posters, and a sweepstakes. The ad campaign came after a period of "sluggish performance" since its sibling magazine Gourmet was canceled in 2009, during which a limited number of readers and advertisers shifted to Bon Appétit. During the same period, other food magazines, such as Every Day With Rachael Ray and Food Network Magazine thrived. Bon Appétit sold 632 ad pages in 2012, which is a one percent increase from 625 ad pages sold in 2009 but a decline of 27 percent from the 867 ad pages sold in 2008.
Since 2009, Bon Appétit's Deputy and Restaurant Editor Andrew Knowlton, later joined by Senior Editor Julia Kramer, has put together a list of the Best New Restaurant in the US. The list is released annually at the end of August for the September issue that begins with 50 restaurants that is narrowed down to a Top 10 list. The first two years, the list was not in a specific order.
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