Entertaining Comics
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| Comic publisher | |
| Industry | Publishing |
| Genre | Romance, crime, war, western, funny animal, horror, science fiction, satire, adventure |
| Fate | Continues to publish Mad magazine |
| Founded | 1944 |
| Founder | Max Gaines |
| Headquarters | New York City, United States |
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Key people
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Max Gaines William Gaines |
| Products | Comics |
| Parent | Time Warner |
| Website | eccomics |
Entertaining Comics, more commonly known as EC Comics, was an American publisher of comic books, which specialized in horror fiction, crime fiction, satire, military fiction and science fiction from the 1940s through the mid-1950s, notably the Tales from the Crypt series. In 1954–55, censorship pressures prompted it to concentrate on the humor magazine Mad, leading to the company's greatest and most enduring success. Initially, EC was privately owned by Maxwell Gaines and specialized in educational and child-oriented stories. Later, during its period of notoriety, it was owned by his son, William Gaines.
The firm, first known as Educational Comics, was founded by Max Gaines, former editor of the comic-book company All-American Publications. When that company merged with DC Comics in 1944, Gaines retained rights to the comic book Picture Stories from the Bible, and began his new company with a plan to market comics about science, history and the Bible to schools and churches. A decade earlier, Max Gaines had been one of the pioneers of the comic book form, with Eastern Color Printing's proto-comic book Funnies on Parade, and with Dell Publishing's Famous Funnies: A Carnival of Comics, considered by historians the first true American comic book.
When Max Gaines died in 1947 in a boating accident, his son William inherited the comics company. After four years (1942–46) in the Army Air Corps, Gaines had returned home to finish school at New York University, planning to work as a chemistry teacher. He never taught but instead took over the family business. In 1949 and 1950, Bill Gaines began a line of new titles featuring horror, suspense, science fiction, military fiction and crime fiction. His editors, Al Feldstein and Harvey Kurtzman, who also drew covers and stories, gave assignments to such prominent and highly accomplished freelance artists as Johnny Craig, Reed Crandall, Jack Davis, Will Elder, George Evans, Frank Frazetta, Graham Ingels, Jack Kamen, Bernard Krigstein, Joe Orlando, John Severin, Al Williamson, Basil Wolverton, and Wally Wood. With input from Gaines, the stories were written by Kurtzman, Feldstein and Craig. Other writers including Carl Wessler, Jack Oleck and Otto Binder were later brought on board.
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