En Masse Entertainment
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| Subsidiary | |
| Industry | Video Games |
| Founded | Seattle (2010) |
| Headquarters | Seattle, Washington, United States |
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Key people
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Chris Lee, CEO Soo Min Park, COO Sam Kim, VP of Production |
| Products |
TERA ZMR Fruit Attacks Pocket Platoons Alliance of Valiant Arms |
| Parent | Bluehole Inc. |
| Website | enmasse.com |
En Masse Entertainment is a Seattle-based PC and mobile game-publishing company known for localizing and publishing the Korean MMO TERA in North America. TERA was developed by Bluehole Inc., En Masse’s parent company. En Masse was founded in 2010. Chris Lee is the company’s current CEO.
Based in Seattle, Washington, En Masse Entertainment specializes in publishing online free-to-play games for PC and mobile platforms. En Masse also has a specialty with localizing video games developed in Asia and publishing them in Western markets. En Masse currently publishes four games:TERA, an online PC roleplaying game from South Korean developer Bluehole Inc.;ZMR (Zombies Monsters and Robots), an online PC third-person shooter developed by Yingpei Games in China;Fruit Attacks, a mobile arcade-puzzle game created by South Korean developer Nanali Studios; and Pocket Platoons, a turn-based mobile strategy game from the Seoul-based Picneko Creative.
En Masse Entertainment was founded in 2010 by Dr. Jae-Heon Yang, Patrick Wyatt, Yong Taek Bae, Brian Knox, and Chris Lee. The company is a subsidiary of Bluehole Inc., the Korean game developer behind TERA, a massively multiplayer online roleplaying game (MMORPG) that En Masse publishes in North America. The original En Masse leadership team had extensive experience in the video game industry at leading companies, including Blizzard, Microsoft, NCSoft, ArenaNet, Electronic Arts. The leadership team changed in 2012 when Chris Lee was appointed CEO and Soo Min Park was named COO to replace departing founders, Dr. Yang and Pat Wyatt respectively.
TERA launched in Korea in January 2011. Over the next 15 months, En Masse completed its localization and westernization work and built the infrastructure needed to publish and maintain the game on North American servers. TERA launched in North America on May 1, 2012.
Less than a year after launching TERA in North America, En Masse successfully transitioned the game to a free-to-play model. The transition happened in February 2013 and coincided with the release of the TERA: Rising update. En Masse transitioned paying subscribers to Elite Status players, who received extra perks for paying a monthly fee. However, all content in the game was, and still is, freely and fully available to all players.
En Masse released the first official expansion for TERA on December 16, 2014. TERA: Fate of Arun added four new zones and a new city, increased the level cap for characters from 60 to 65, and added numerous quests, dungeons, and other improvements to the game. This major content expansion was made available to all players free of charge.
On May 5, 2015, En Masse also made TERA: Fate of Arun available through Steam. The Steam launch coincided with another major content release that added a new character class to the game — the gunner.TERA: Fate of Arun quickly became the number one free-to-play MMORPG on Steam, as measured by concurrent users.
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Wikipedia