Pocket Platoons
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Formerly called
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Bluehole Interactive, Inc. (2008–2010) |
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| Subsidiary | |
| Industry | Video game industry |
| Founded | June 2008 |
| Headquarters | Seattle, Washington, U.S. |
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Area served
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North America |
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Key people
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| Products | |
| Parent | Bluehole |
| Website | enmasse |
En Masse Entertainment, Inc. (formerly Bluehole Interactive, Inc.) is an American video game publisher and a subsidiary of South Korean video game developer Bluehole. Founded in June 2008, the company is based in Seattle, Washington and is best-known for publishing massively multiplayer online role-playing game TERA, which was developed by parent company Bluehole. The original En Masse leadership team had extensive experience in the video game industry at leading companies, including Blizzard Entertainment, Microsoft, NCsoft, ArenaNet, and Electronic Arts. In January 2013, Chris Lee and Soo Min Park became chief executive officer and chief operating officer, respectively.
TERA was launched in Korea in January 2011. Over the next 15 months, En Masse Entertainment completed its localization and westernization work and built the infrastructure needed to publish and maintain the game on North American servers. TERA launched in North America on May 1, 2012.
Less than a year after launching TERA in North America, En Masse Entertainment successfully transitioned the game to a free-to-play model. The transition happened in February 2013 and coincided with the release of the TERA: Rising update. En Masse Entertainment transitioned paying subscribers to Elite Status players, who received extra perks for paying a monthly fee. However, all content in the game was, and still is, freely and fully available to all players.
En Masse Entertainment released the first official expansion for TERA on December 16, 2014. TERA: Fate of Arun added four new zones and a new city, increased the level cap for characters from 60 to 65, and added numerous quests, dungeons, and other improvements to the game. This major content expansion was made available to all players free of charge.
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Wikipedia