Emerald Coast

The Emerald Coast is an unofficial name for the coastal area in the US state of Florida on the Gulf of Mexico that stretches about 100 miles (160 km) through five counties, Escambia, Santa Rosa, Okaloosa, Walton, and Bay, from Pensacola to Panama City. Some South Alabama communities on the coast of Baldwin County, such as Gulf Shores, Orange Beach and Fort Morgan, embrace the term as well.

Beginning in 1946, for marketing purposes the coast from Fort Walton Beach to Panama City was called the "Playground of the Gulfcoast", as witnessed by the name of the Fort Walton Beach newspaper, the Playground News, later the Playground Daily News, and now the Northwest Florida Daily News. In 1952, this particular stretch of coast was dubbed the "Miracle Strip" by Claude Jenkins, a local journalist, a term which is still reflected in the name of the Miracle Strip Amusement Park and other local businesses. The term "Miracle Strip" was officially adopted by thirty-five officials and members of three district Florida Motor Courts Association chapters on March 14, 1956, at a meeting held at the Staff Restaurant in Fort Walton Beach, for the 100-mile stretch of scenic Highway 98's "fabulous string of motels, hotels and nightspots" from Pensacola to Panama City. Members included representatives of local chambers of commerce.

According to the Daily News, the term Emerald Coast was coined in 1983 by a junior high school student, Andrew Dier, who won $50 in the contest for a new area slogan. Since then, the term has been expanded by popular usage to cover all of the northwest coast of Florida from Pensacola Beach to Panama City Beach.

Popular vacation destinations include Pensacola, Pensacola Beach, Gulf Breeze, Navarre, Navarre Beach, Fort Walton Beach, Niceville, WaterColor, Panama City Beach, Destin, and Seaside, a planned community whose iconic pastel-paint and tin-roof construction was made famous in the Jim Carrey movie The Truman Show, filmed in the area from 1996-1997. Other communities on the Emerald Coast include Perdido Key, Navarre, Sandestin, Mexico Beach, Grayton Beach, Inlet Beach, and Santa Rosa Beach.

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Wikipedia