Emami
| Public Ltd Company | |
| Industry | FMCG |
| Founded | 1974 |
| Founder |
R S Agarwal R S Goenka |
| Headquarters | Kolkata, West Bengal, India |
|
Key people
|
R S Agarwal R S Goenka . |
| Products | Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products |
| Revenue | ₹8,800 crore (US$1.3 billion) (2014-15) |
| ₹1,500 crore (US$220 million) (2011-12) | |
| Subsidiaries | Splash Corporation |
| Website | emamiltd.in |
Emami Limited is an Indian producer of fast-moving consumer goods (FMCG), engaged in the personal care/cosmetics and healthcare businesses. The company is headquartered in Kolkata, India.
The company is well known in India for its fairness cream products for men.
In 2008, Emami acquired Zandu Pharmaceutical Works Ltd for Rs.730 crores. The company demerged Zandu FMCG into Emami and raised Rs.310 cr through QIP. The company became debt free within 2 years of the Zandu deal.
The company's health products unit offers tonics for colds and coughs as well as nutraceuticals.
The company forayed into men's deodrant market by launching HE brand of deodorants. Hrithik Roshan was appointed as brand ambassador for HE brand. .
The company has entered into an agreement with Mr Sanjeev Juneja to acquire his hair & scalp care business under the 'KESH KING' and allied brands. The acquisition marks Emami's foray in the Ayurvedic Hair & Scalp Care segment which is growing at a rapid pace. The transaction envisages transfer of the business as going concern on a slump sale basis and will include brand portfolio of ayurvedic medicinal oil, herbal shampoo & conditioner and ayurvedic capsules along with its respective formulations and all related assets, rights and liabilities including working capital for a total consideration of Rs.1651 crores. The acquisition process is expected to be completed in a month's time.
The company acquired Splash Corporation for Rs.200 crore.
The following companies are part of the Emami Group of Companies.
The inception of Emami Group took place in the mid 1970s when two childhood friends, R S Agarwal and R S Goenka, left their management jobs with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata in 1974. At that time the Indian FMCG market was still dominated by multinationals.
The company was established with modest capital of Rs. 20,000 and started manufacturing cosmetic products as well as Ayurvedic medicines under the brand name of Emami from a small factory in Kolkata, targeting sales at the Indian middle class.
In the early days the founders personally sold their cosmetics from shop to shop, using hand-pulled rickshaws. They soon established recurring consumer demand, and gradually hired additional staff. A chain of distributors was established and the sale of Emami products spread from West Bengal to rest of Eastern India and gradually to other states. Emami Talcum, Emami Vanishing Cream and Emami Cold Cream sold well. The company's marketing techniques were to sell dreams of beauty to Indian women using radio and TV advertising.
...
Wikipedia