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Elmer Gantry's Velvet Opera

Elmer Gantry's Velvet Opera
Also known as Velvet Opera
Origin England
Genres Soul blues, rock, psychedelic rock
Years active 1967–1971
Associated acts Strawbs, Hudson Ford, The Monks, High Society
Past members Richard Hudson
John Ford
Dave Terry
Colin Forster
Jimmy Horrocks
Paul Brett
Johnny Joyce
Colin Bass
Dave MacTavish
Mike Fincher

Elmer Gantry's Velvet Opera, at various times also known as "Velvet Opera", was a British rock band active in the late 1960s. Members of the band would later become members of The Strawbs, Hudson Ford and Stretch.

The group emerged from a soul/blues band called 'The Five Proud Walkers'. After supporting Pink Floyd on tour, they were inspired to change their approach and become a more psychedelic outfit. The band consolidated as Richard Hudson on drums, John Ford on bass, Colin Forster on lead guitar, Jimmy Horrocks (Horovitz) on organ and flute (who left early in the band's history), and Dave Terry on vocals and harmonica. Initially just calling themselves Velvet Opera, they developed their full name when Terry took to wearing a cape and preacher's hat in the style of the title character in the 1960 film adaptation of Sinclair Lewis' novel, Elmer Gantry.

They started to make club appearances in London, using electronic backing sounds, and secured a record deal with the short lived Direction Records subsidiary of CBS Records in the UK. Their first recording was the single "Flames" (November 1967) which also featured on the CBS sampler record "The Rock Machine Turns You On", and was later covered on stage by Led Zeppelin. Further singles and a self-titled album followed, including the track "Mary Jane" which was taken off the BBC playlist after they realised its drug connotations, although the band continued to make regular live appearances on John Peel's Radio 1 programme 'Top Gear', and other BBC radio shows.

However, the recording success of the band was limited, and Forster left when Hudson and Ford wanted to take the band in a different direction. Forster was replaced by Paul Brett. Elmer Gantry was the next to depart, along with Paul Brett, and the band reverted to the name "Velvet Opera". Gantry and Brett were replaced by John Joyce and a returning Colin Forster respectively, and the band released a second album, Ride a Hustler's Dream. This again failed to achieve success, and in 1970 Ford left (to be replaced by Colin Bass), subsequently followed by Richard Hudson; both of them joining The Strawbs shortly afterwards. At this point the band dissolved.


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