Electoral district of Prahran

Prahran Victoria—Legislative Assembly
Location of Prahran (dark green) in Greater Melbourne
State	Victoria
Created	1889
MP	Sam Hibbins
Party	Australian Greens
Electors	44,075 (2014)
Area	12 km2 (4.6 sq mi)
Demographic	Inner metropolitan

Prahran is an electoral district of the Legislative Assembly in the Australian state of Victoria. It was created by the Electoral Act Amendment Act 1888, taking effect at the 1889 elections. It is the state's smallest electorate of 12 km² (4.6 sq.ml) in the inner south-east of Melbourne, taking in the suburbs of South Yarra, Prahran and Windsor, as well as parts of Balaclava, St Kilda, St Kilda East and Toorak (west of Orrong Rd). The electorate had a population of 54,141 at the 2001 census.

Prahran has tended to be a marginal seat throughout its existence, repeatedly changing between the Labor Party and its successive conservative rivals. It has not, however, been a bellwether seat, as the changes of party control have often not coincided with changes of government. Since the 1980s, the electorate has become gradually more conservative as a result of increasing gentrification in the inner suburbs, resulting in seventeen years of Liberal control from 1985 until 2002. This trend was broken in the 2002 election, which saw popular local member and shadow minister Leonie Burke defeated by Labor rising star Tony Lupton on an unexpectedly large swing.

The seat was strongly targeted by the Liberal Party during the 2006 election, with high-profile barrister Clem Newton-Brown narrowly preselected as their candidate after a tight contest. Though Newton-Brown ran a thorough campaign, he was not successful. Following his success in the 2006 election, Tony Lupton was promoted to the position of Parliamentary Secretary for Industry and Innovation. Newton-Brown stood again at the 2010 election and was this time successful. He contested the 2014 election but lost to Sam Hibbins of the Greens who came third on primary votes but was able to overtake Labor with the help of Animal Justice Party preferences after which the vast bulk of Labor preferences flowed to the Greens enabling Hibbins to clinch the seat from Newton-Brown. Along with the seat of Melbourne it was the first win for the Greens in the Victorian Legislative Assembly.