Eenadu
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| Format | Broadsheet |
|---|---|
| Owner(s) | Eenadu Group, [bhanu sama]] |
| Founded | 1974 |
| Political alignment | Independent |
| Language | Telugu |
| Headquarters | Hyderabad,India |
| Circulation | 1,807,581 Daily (as of Jul - Dec 2015) |
| Website | [1] |
Eenadu (Telugu: ఈనాడు) is an Indian Telugu-language daily newspaper which is the largest circulated Telugu newspaper in Andhra Pradesh and in Telangana, India. According to the Indian Readership Survey (IRS) Q1 2012, Eenadu ranks at number six among the Indian language dailies with a total readership (TR) of 5,906,000.Eenadu ( "This day"; "This country", having two meanings in Telugu) was founded by the Indian media baron Ramoji Rao in 1974. Eenadu's rapid expansion enabled diversification of its portfolio by venturing into other markets such as finance and chit funds (e.g. Margadarsi chits), foods (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films), and a group of television channels (ETV). All the businesses are organized under the Ramoji Group.
Various editions of Eenadu exist throughout the Telugu-language speaking Indian states of Andhra Pradesh and Telangana, as well as in cities such as Chennai, Bengaluru, Mumbai and New Delhi.
Initially, the circulation of Eenadu was limited. When launched in the city of Visakhapatnam, it wasn't able to sell more than 3,000 copies a week. Eenadu found itself struggling to become a daily publication ranked amongst other popular rival publications.
By 1975, Eenadu managed to achieve its target of becoming a daily publication. However, it was popular in regions and rivalry was still an issue. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the mostly high circulated newspaper in the region.
Eenadu was launched from Visakhapatnam in 1974 by Ramoji Rao, a businessman with other successful enterprises: Priya Pickles and Margadarsi Chitfunds. At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.
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