Eagle (automobile)

Eagle

Industry	Automobile
Fate	Withdrawn from market
Founded	1988
Founder	Chrysler Corporation
Defunct	1999
Headquarters	Auburn Hills, Michigan, U.S.
Products	passenger cars, luxury sedans, Sports cars
Parent	Chrysler Corporation
Website	eaglecars.com at the Wayback Machine (archived November 3, 1996)

Eagle was a marque of the Chrysler Corporation following the purchase and discontinuation of American Motors Corporation (AMC) and aimed at the enthusiast driver.

Though short-lived, the Eagle Vision sedan sold in respectable numbers, while the sporty Eagle Talon sold more than 115,000 units.

Following the introduction of General Motors' Saturn brand automobile, Chrysler promised a similar new brand designed to take Saturn on with innovative design and building methods. In a press release by then Chrysler Chairman Lee Iacocca, it was indicated that Chrysler was working on a car that would bow as the "Liberty". However, these plans never reached fruition. The name later was used for a Jeep model.

The Jeep/Eagle division of Chrysler Corporation was formed after Chrysler's 1987 buyout of American Motors Corporation, or AMC. Chrysler's initial problem was that unlike the Big Three, which had multiple brands under their Corporate name, American Motors had sold passenger cars under its corporate initials of "AMC" since 1970. Thus, without having a separate brand from the now defunct company, Chrysler looked to re-brand the legacy vehicles inherited through the purchase of AMC instead of trying to fold those outside designed products into Chrysler's existing branch structure. The Eagle name was taken from the AMC Eagle, the last of American Motors' wholly U.S.-designed vehicles. The vehicles were marketed primarily by AMC dealers along with Jeep products.

Unlike Chrysler, Dodge, and Plymouth branded automobiles, Eagles lacked the Chrysler Corporation "pentastar" logo. Instead, all models prominently featured the Eagle head logo, seen at the top right.

...
Wikipedia