EXXV-TV
|
Gulfport/Biloxi/ Pascagoula, Mississippi |
|
|---|---|
| Branding | MyXXV 25 |
| Channels | Digital: Cable ONE channel 476 |
| Affiliations | MyNetworkTV |
| Owner |
Morris Multimedia (Morris Network of Mississippi, Inc.) |
| First air date | June 25, 2012 |
| Last air date | January 1, 2015 |
| Call letters' meaning | see WXXV |
"EXXV-TV" was the MyNetworkTV cable-only television station for the Mississippi Gulf Coast. It was controlled by Fox affiliate WXXV-TV (owned by Morris Multimedia) and was operated out of its studios on U.S. 49 in Lyman (with a Gulfport postal address). The station was only seen on the digital tier of Cable ONE systems on channel 476.
The market's MyNetworkTV affiliation was originally seen over-the-air on WXXV-DT2 which signed-on in September 2006. MyNetworkTV was a response to The WB and UPN merging their operations in order to form a new network, The CW. Around the same time of network partners CBS and the Warner Bros. unit of Time Warner announcing the consolidation, News Corporation (owner of Fox) made public that it too was establishing a new programming service known as MyNetworkTV. It was specifically created for television stations formally affiliated with The WB or UPN that were supposedly not announced as joining The CW in addition to offering competition on new stations.
As a MyNetworkTV outlet, WXXV-DT2 also served as the Hattiesburg/Laurel market's default affiliate since that area lacked (and still does) a locally-associated station. Its over-the-air digital signal originated from a transmitter (in unincorporated Stone County northeast of McHenry) that was strategically located and featured a directional antenna pattern to enable the station to cover all locations in Mississippi's Gulf Coast and Pine Belt regions. On June 25, 2012, it was announced WXXV would become the market's first ever locally-based NBC affiliate.
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