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E3 2018

Electronic Entertainment Expo 2018
E3 Logo.png
Logo used since 2017
Genre Video games
Begins June 12, 2018
Ends June 14, 2018
Venue Los Angeles Convention Center
Location(s) Los Angeles, California
Country United States
Previous event Electronic Entertainment Expo 2017
Organized by Entertainment Software Association
Filing status Non-profit

The Electronic Entertainment Expo 2018, commonly known as E3 2018, is the 24th Electronic Entertainment Expo, during which hardware manufacturers and software developers and publishers from the video game industry will present new and upcoming products to the attendees, primarily retailers and members of the video game press. The event, organized by the Entertainment Software Association (ESA), will take place in Los Angeles, California from June 12–14, 2018, at the Los Angeles Convention Center.

E3 2018 will continue to offer public access passes to the event, following from its first such offering during E3 2017. However, to address issues with over-crowding in the exhibitor halls, E3 2018 will open on two days with industry-only access for a few hours before permitting public access to the exhibitors. Only those with complimentary industry passes and publicly purchasable business passes will be able to take part in these exclusive hours. 1,000 of the public passes, called "Gamer Passes" were sold at $149 USD with the rest of the public passes being sold for $249, on a first-come, first-served basis. Those passes, as well as the business passes went on sale on February 12, 2018.

Electronic Arts will continue to run a separate event near the Convention Center, rather than participating at the Expo. The EA Play 2018 event will be held at the Hollywood Palladium from June 9 to 11. EA's press conference will be held on June 9 at 11:00am (PDT).

Microsoft's press conference will be held at 1:00pm (PDT) on June 10 at the Microsoft Theater. During Major Nelson's Podcast, Microsoft's Executive Vice President of Gaming Phil Spencer said Microsoft's press conference will see positive changes. He has also said that the changes could be fun for everyone. Microsoft will have exhibitor space in the main convention floor, principally dedicated to its Mixer streaming platform, while it will host demos and other activities at the Microsoft Theater alongside the other exhibition days.


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