DriveNow

DriveNow

Type	Private (GmbH & Co. KG)
Industry	Car rental
Founded	2011 (2011)
Headquarters	Munich, Germany
Number of locations	See Cities
Services	Carsharing Car Club
Parent	BMW, Sixt
Website	Drive-Now.com

DriveNow is a carsharing (car club) service from the automotive manufacturer BMW and the car rental company Sixt. DriveNow service began in Munich Germany in June 2011. As of September 2015, DriveNow operates over 5,000 vehicles in seven countries worldwide and with over 800,000 customers. A similar BMW service, ReachNow which is focused on North American cities, was established in April 2016 in Seattle, Washington, Portland, Oregon and Brooklyn, New York. Through January 2017, ReachNow had over 40,000 members. Unlike DriveNow, ReachNow is a fully owned subsidiary of BMW and its technology platform is provided by RideCell rather than Sixt.

The following table details all cities where DriveNow operates:

In contrast to classic car rental, where a vehicle is rented at a designated location and typically returned after one or more days, the new car-sharing models allows the use of freely parked vehicles in the city area, or business area. Download the DriveNow app and you will be able see where all of the vehicles are in each city. Just find a car on the app and open the car with your phone or card. Once you start driving you will be charged a minute rate that ranges between 24 cents to 57 cents per minute depending on the vehicle and business area. The price includes fuel, parking, insurance, and the rental. DriveNow also offers packages to make the per minute rate cheaper. Once you are done with the vehicle you will be able to park the vehicle anywhere back in the business area of that city. Typically, the car must be parked in the same city as it was rented. The exception is in Düsseldorf and Cologne: you will be able to use the vehicle in both for a small fee.

DriveNow Electirc Driving with BMW i3 DriveNow offers the largest electric car sharing fleet in the world, using BMW i3, BMW i3 Rex, and BMW Active E. Since July 15, 2015, a total of 724 full-electric BMW i3s have been in regular operation in the fleets of Berlin (130 vehicles), Hamburg, Cologne / Düsseldorf and Munich ). The BMW ActiveE in Berlin and Munich were thus replaced. In London, DriveNow has also been offering BMW i3 since May 2015 and can thus benefit from tax relief. In Copenhagen, DriveNow launched a purely electric fleet of 400 vehicles in September 2015.