Dragoljub Ljubičić
| Dragoljub Mićko Ljubičić | |
|---|---|
| Native name | Драгољуб Љубичић |
| Born |
January 3, 1962  Belgrade, Yugoslavia
|
| Alma mater | University of Belgrade |
| Years active | 1982 - present |
Dragoljub "Mićko" Ljubičić (Serbian: Драгољуб "Мићко" Љубичић; born January 3, 1962 in Belgrade, Yugoslavia) is a Serbian actor, humorist, and comedian best known for his involvement with Indexovo radio pozorište.
Sometimes billed as Dragoljub S. Ljubičić Mićko, he studied law at the University of Belgrade but left it on the third year without graduating, being simultaneously involved with music and radio advertising. In 1984 he joined Indexovo radio pozorište (Index's Radio Theatre) a popular Serbian radio programme that eventually grew into a theatrical group. There he began only as an actor, but soon became a co-writer with Vojislav Žanetić, with whom he wrote 5 (five) original theater plays: "Istočno od Rajha" (1991), "Tamo daleko je sunce" (1992), "Brat I mir" (1994), Svet ili ništa" (1995) and "Oproštajni koncert" (1999). All of them were hugely popular and played hundreds of times, establishing both Ljubičić and Žanetić as the right tandem for combining hilarious comedy with bitter satire.
In 1985, with a couple of talented friends (Vlada Petrović, Jasminka Petrović, Dado Pejoski) he co-founded and became the creative director of "Tim talenata" advertising agency, which still exists and operates as a "creative boutique", best known for its creativity in radio commercials. Those radio ads bring them many festival awards through the years, both locally and regionally, and even got them The Finalist Award on The New York Festivals, back in 1990s. As a result, Mićko himself got UEPS Lifetime Achievement Award in 2015, and the same year got the Award for Significant Creative Contribution in radio advertising, being one of the first three authors to enter the newly founded "Legendarium" for accomplished creative individuals. The other two were Slavimir Stojanović (for print) and Jaka Judnič (for TV).
Ljubičić wrote two very popular books: "Nacionalni park Srbija." Vol. 1 and Vol. 2 in 1999 and 2007 respectively. ("Serbia - The National Park" Vol. 1 & 2) The first one was a bestseller and a sensational hit among Serbian talking people, for its sharp humor and strong satire, aided by exceptional illustrations of Dobrosav Zivkovic. The second one is widely known for its CD containing interviews with several hilarious characters from the book, especially one, the clerk on the counter called "Mica Ubica" (can be translated as "Mrs. Miller the Killer"). Both books were published by "Kreativni centar", from Belgrade.
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