Dorna Sports
| Sociedad Limitada | |
| Industry | Sports management |
| Founded | Madrid, Spain (May 27, 1998) |
| Headquarters | Madrid, Spain |
|
Area served
|
Worldwide |
|
Key people
|
|
| Products | MotoGP, World Superbikes |
| Owner |
Bridgepoint Capital CPP Investment Board |
| Website | www |
Dorna Sports, S.L. is the commercial rights holder for the motorcycling sport of MotoGP.
Established in 1988 as an international sports management and marketing company, it is headquartered in Madrid, with branch offices and/or subsidiaries in Barcelona, Amsterdam, London and Rome. Set up by Banco Banesto as Dorna promoción del deporte, the company was sold to CVC Madrid in 1998 as the operation developed internationally and was renamed Dorna Sports. Private equity group Bridgepoint has been the majority shareholder of Dorna since 2006.
Since 1992 Dorna has been the exclusive holder of all commercial and television rights relating to the MotoGP World Championship, from 2001 has also held the commercial and television rights for the Supercross GP World Championship and since 2013 the Superbike World Championship. The company also participates in the management and marketing of other motorsports properties, including: the Spanish Road Racing Championship (CEV), the British Superbike Championship (BSB) and the Trials World Championships (Indoor and Outdoor).
Dorna recognised, with support from manufacturers, that a change was needed in the sport. The costs of developing specialist two-stroke engines, which created non-commercial end products, was not sustainable. Hence, in its efforts to bring about the change from 500 cc racing to MotoGP four-stroke racing, Dorna has managed to take away the FIM’s (Fédération Internationale de Motocyclisme) power in rule-making and turn the keys to the rule-making castle over to the MSMA (the GP Manufacturers Association).
A gentlemen’s agreement has allegedly existed for some time between Dorna CEO Carmelo Ezpeleta and Bernie Ecclestone, CEO of Formula One rights holder FOM, to do what is necessary to avoid a direct TV conflict between F1 and MotoGP. At schedule-making time there is consultation between the two sides, but, in general, when F1 makes a change creating a conflict with a MotoGP date, MotoGP responds by changing dates.
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Wikipedia