Doordarshan Kendra, Mumbai also referred as Mumbai Doordarshan is an Indian television station in Mumbai, owned and operated by state-owned Doordarshan, the television network of Prasar Bharati (Broadcasting Corporation of India). It was established in 1972, and now produces and broadcasts the 24-hour Marathi language TV channel, DD Sahyadri, which was launched in 1994 and covers most of the state of Maharashtra, India.
Doordarshan Kendra Mumbai was inaugurated on 2 October 1972. The center is located at Worli and has elaborate programme production facilities and large studios.
The transmission was initially limited to few hours in a day. Besides the regional language Marathi, programmes in Hindi, Urdu, English, Sindhi and even Punjabi were also telecast.
With the introduction of Regional Language Satellite Services, all regional centers of Doordarshan started generating programmes in their respective regional languages. And thus, RLSS Marathi (DD10) came into existence on 15 August 1994 along with many other channels of Doordarshan. The channel was later on rechristened as DD Sahyadri.
Presently, Doordarshan Kendra, Mumbai telecasts its programmes under the brand name DD Sahyadri. The channel was launched in 1994 as RLSS Marathi (DD 10). A new studio was inaugurated on 2 June 1999. Telecast time was increased to 17 hours per day on 1 January 2000. On 5 April 2000 RLSS Marathi (DD 10) was renamed DD Sahyadri and became 24-hour channel.
Considered as the best regional TV channel of Doordarshan, DD Sahyadri Channel is Number One among all Marathi GEC available in Maharashtra as per TAM.
Doordarshan Kendra Mumbai produces a wide spectrum of programmes including acclaimed serials, film-based programmes, documentaries, musical programmes, reality shows, cookery show, news and current affairs programmes, informative programmes, public debates and utility programmes related to health, agriculture and civic issues, et cetera. Old and new Marathi films shown on this channel are a favorite among the viewers.
DD Sahyadri offers about six to eight events in a year mainly in compliancewith its responsibilities as a Public Dervice Broadcaster.
Navaratan Awards.is an event in which achievers in different fields like literature, fine arts, social service, etc., are honored.
Hirkhani Awards is organized to felicitate specifically the women achievers of Maharashtra.