Don Quijote (store)
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| Public (: ) | |
| Industry | Retail |
| Founded | September 5, 1980 (Tokyo, Japan) |
| Headquarters | Meguro, Tokyo |
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Number of locations
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163 stores (February 2011) |
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Area served
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Japan, Hawaii |
| Products | Clothing, food, jewelry, housewares, tools, sporting goods and electronics. |
| Revenue |
 ¥487 billion / $5.74 billion (2010)
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¥21.1 billion / $251 million (2010)
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¥10.2 billion / $122 million (2010)
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| Total assets |
¥302 billion / $3.6 billion (2010)
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| Total equity |
¥106.8 billion / $1.3 billion (2010)
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Number of employees
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4,391 |
| Website |
donki |
Don Quijote (ドン・キホーテ?) is a discount chain store that has over 160 locations throughout Japan as well as three stores in Hawaii. It carries a wide range of products, from basic groceries to electronics to clothing. The store is well known in Japan and is often referred to by its shortened name Donki (ドンキ?). Distinctly, Don Quijote tends to keep very late hours for Japanese retailing (to 3 or 5am, or even 24 hours) and it packs its goods from ceiling to floor in a distinct merchandising strategy.
Don Quijote opened its first store in Suginami, Tokyo in September 1980 under its original name, Just Co. Originally a retail store, Just Co. quickly switched to wholesale in 1982.
The company opened its first "Don Quijote" named store in Fuchu, Tokyo in March 1989. With the name change, the store also changed its primary business from wholesale to retail. It was not until 1995, six years later, that Just Co. followed suit and it changed its corporate to Don Quijote Co., Ltd as well. In June 1998, the company was listed on the .
As one of the few discount stores in Japan, the end of the Japanese economic bubble did not have disastrous effects for Don Quijote. Instead, the sudden economic uncertainty caused the Japanese public to become more thrifty and therefore helped to boost sales at its stores during the early 1990s.
In 2005, idol group AKB48 opened its theater on the eighth floor of the Don Quijote Akihabara Outlet in Tokyo.
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Wikipedia