"Don't Say Goodbye" is a song by Mexican recording artist Paulina Rubio, from her sixth studio album Border Girl (2002). It was written by Cheryl Yie and Joshua 'Gen' Rubin and was produced and arranged by Gen Rubin himself. "Don't Say Goodbye" was released as the album's first single by Universal Records on April 30, 2002.

It received large promotion in countries that were new to her music, like the United States and the United Kingdom, and she appeared on many TV programs, including The Tonight Show with Jay Leno and The Rosie O'Donnell Show in the United States, and Friday Night with Jonathan Ross and CD:UK in the United Kingdom.

According to MTV News, "Don't Say Goodbye" blends buoyant techno beats, sweeping keyboards, jangly guitars and stratospheric vocals. The track is about a former boyfriend of Rubio's who "got goin' just when the goin' was gettin' good". The song also appeared in the 2002 movie The Guru in the film's end credits.

The music video for "Don't Say Goodbye" is influenced by the Japanese film Akira and was directed by American duo The Brothers Strause and filmed in Universal City, California on April 1, 2002. Rubio said about the video that "We did part of it like a Japanese cartoon, and for the dancing, we feel the rhythm of the song because the beat is almost like a heartbeat. The story is about this love that you feel with someone and he just takes one step back. I was riding the motorcycle with him, and at the end, well, he makes his choice. I was riding the bike 'til the end of love. And I was driving, of course. I was in charge". The music video for "Don't Say Goodbye" is one of the most expensive music videos by Paulina Rubio and as quoted "She has one of the most expensive music videos in history than any other Mexican singer."

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