"Do It" | ||||
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Single by Nelly Furtado | ||||
from the album Loose | ||||
Released | 24 July 2007 | |||
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Recorded | 2006; The Hit Factory (Miami, Florida) |
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Length | 3:41 | |||
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Nelly Furtado singles chronology | ||||
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Missy Elliott singles chronology | ||||
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"Do It" is a song by Canadian singer Nelly Furtado from her third studio album Loose (2006). It was written by Furtado, Tim "Timbaland" Mosley and Nate "Danja" Hills, and produced by the former pair and Jim Beanz. The song features a prominent influence of 1980s dance music and sexually suggestive lyrics, in which the song's protagonist asks a lover to satisfy her sexually. Alongside a remix featuring Missy Elliott, the song was released as the fifth single from the album in North America in July 2007.
"Do It" reached the top twenty in Canada and was a number-one dance hit in the United States, where it became Furtado's lowest peaking single on the Billboard Hot 100.
The music video for "Do It" was directed by Aaron A. (the documentarian on Furtado's Get Loose Tour), and co-directed by Furtado. The filming had taken place on location in Detroit. The video was premiered on MuchMusic on 13 July 2007, and on MTV's Total Request Live on 1 August 2007.
In January 2007, it was revealed that Timbaland plagiarized the synth line in "Do It" from an earlier track by Finnish demoscener Janne Suni and Glenn Rune Gallefoss.
Furtado has credited the influence of 1980s musicians such as Blondie, Madonna, The Police, Prince and Talking Heads on Loose, saying that the album's creative team "were picking up on some of the more surreal, theatrical elements of '80s music, the stuff that puts you in sort of a dream state. There's a mysterious, after-midnight vibe to this album that's extremely visceral. I want people to escape into the music and indulge their most animalistic impulses." Referring to the sexually suggestive lyrics in "Do It" and other songs on Loose, Furtado cited the influence of what she described as "the assertive female sexuality of '90s hip-hop, from Queen Latifah to MC Lyte, Yo-Yo, Salt-N-Pepa, TLC. They were sexy, smart and creative—strong women in control. That's what I like about the sexual content on Loose: It's very organic."