Disney Television
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| Division | |
| Industry | Television Production |
| Fate | Separated from Walt Disney Television Animation, and folded into Touchstone Television (now ABC Studios) |
| Successor |
Touchstone Television (2003–2007) ABC Studios (2007–present) Walt Disney Television Animation (2003–2011) Disney Television Animation (2011–present) |
| Founded | 1983 |
| Defunct | 2003 |
| Headquarters | Burbank, California, USA |
| Products | TV shows |
| Parent |
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| Website | www |
Walt Disney Television was the name of the television production division of The Walt Disney Company.
Walt Disney Television's television productions are broadcast, mostly on Disney Channel, Disney Junior, Disney XD, ABC.
Today, the majority of Walt Disney Television's productions are animated series which are produced through Walt Disney Television group (simply known as Walt Disney Television) the last known live-action series produced by WDTV was Smart Guy which ran for three seasons from 1997 to 1999 on the now-defunct WB Television Network.
While initially not interest in television back in the 1930s, Walt Disney changed his mind seeing TV at least as a promotional tool. Most studios were generating revenue by selling off their permanent TV right to their films made before 1948, while Disney held on to the company's film rights. Thus Walt Disney Productions was the first of the film industry, which saw TV as an adversary, to enter the TV production field. Walt Disney Productions did an hour-loong special on Christmas Day 1950 for NBC then in 1951 for CBS. The specials used Disney film clips, short films and promoted the upcoming Alice in Wonderland theatrical film. Both specials had excellent ratings. The networks pursued Disney to do a full series for them. Disney used this interest in a series to request funding for Disneyland, which the newly merged American Broadcasting-Paramount Theatres did for its American Broadcasting Company with the airing of the Disneyland anthology series. The "Operation Undersea" episode of the series garnered Disney its first Emmy Award. The series quickly became ABC's first series to hit the top 20 in ratings.
Disney's entry into TV impacted the TV industry as the Disney anthology show marked a move from live to filmed delivery of TV shows. Filmng made it possible for higher production value. Also, a couple of the major film studios copied the show's format with MGM Parade and Warner Bros. Presents. Both shows did not last.
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Wikipedia