MGM Parade
| MGM Parade | |
|---|---|
Marlon Brando in a series episode, with "Little Leo"
|
|
| Genre | Documentary |
| Starring |
George Murphy (1955-56) Walter Pidgeon (1956) |
| Theme music composer |
Arthur Schwartz Howard Dietz |
| Opening theme | "That's Entertainment" |
| Country of origin | United States |
| Original language(s) | English |
| No. of seasons | 1 |
| No. of episodes | 34 |
| Production | |
| Executive producer(s) | Leslie Petersen |
| Running time | 26 minutes (minus commercials) |
| Production company(s) | MGM Television |
| Distributor | Turner Entertainment Co./Warner Bros. Television Distribution |
| Release | |
| Original network | ABC |
| Picture format | Black-and-white |
| Audio format | Monaural |
| Original release | September 14, 1955 – May 2, 1956 |
MGM Parade is a documentary television series produced by Metro-Goldwyn-Mayer and broadcast by the ABC network during the 1955-56 season on Wednesdays at 8:30pm (E.S.T.), under the alternate sponsorship of American Tobacco (Pall Mall), and General Foods (Instant Maxwell House).
The 30 minute The MGM Parade, one of MGM's first TV programs, was produced by MGM's trailer department as one of the compilation and promotional shows that imitated Disneyland.
Metro-Goldwyn-Mayer first used television for promotional purposes having a tie in with The Ed Sullivan Show (on CBS) in the early 1950s. The Sullivan Show, however, switched to 20th Century Fox in the mid-1950's, so MGM attempted to have a promotional agreement with NBC, but could not come to terms on the specifics. Instead, MGM's trailer department produced what became MGM's first television series, which was called the MGM Parade. Within three years after its cancellation though, the company then launched what became MGM Television.
MGM Parade premiered on ABC in the fall 1955. Hosted by George Murphy (September 14, 1955- March 7, 1956), Walter Pidgeon (March 14- May 2, 1956) and other MGM stars, the series went into the MGM vaults to offer segments extracted from such past productions as Good News (1947) and The Pirate (1948); in December, a condensed edition of the 1938 version of A Christmas Carol was presented for the first time on television. Exploring the inner workings of the MGM studios, it featured interviews with prominent MGM actresses and actors to promote current and upcoming releases. The program also presented edited "selected short subjects" from the studio's library (Carey Wilson's Miniatures, John Nesbitt's Passing Parade, Pete Smith's Specialties, Robert Benchley, Tex Avery's cartoons, et al.).
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