Disney Channel (Germany)
| Disney Channel | |
|---|---|
| Launched | October 16, 1999 |
| Owned by | The Walt Disney Company (Germany) GmbH (The Walt Disney Company) |
| Audience share | 0.8% (March 2017, KEK) |
| Country | Germany |
| Language | German |
| Broadcast area |
Germany Austria Switzerland Liechtenstein |
| Headquarters | Munich, Germany |
| Replaced | Disney Channel (Germany) (Free-TV only) |
| Sister channel(s) |
Disney XD Disney Junior Disney Cinemagic |
| Website | DisneyChannel.de |
|
Availability
|
|
| Satellite | |
| Sky Deutschland | Channel 555 (HD) |
Disney Channel is a German language television channel owned by The Walt Disney Company (Germany) GmbH, a subsidiary of Disney Channels Worldwide, which itself is a unit of Disney-ABC Television Group that manages all of The Walt Disney Company's Disney and ABC-branded television properties. The channel is based in Munich.
Aimed at all ages, its programming consists of original first-run television series, theatrically-released and original made-for-cable movies and select other third-party programming. The original programming is mainly brought by the American flagship Disney Channel.
The channel – which formerly operated as a premium service – was originally launched on October 16, 1999 and a subscription television channel of Sky Deutschland. As of January 17, 2014, the German Disney Channel has become a basic cable and satellite television channel.
The network competes with Super RTL (50% owned by Disney-ABC Television Group), KiKa and Nickelodeon Germany similarly-formatted networks whose primary sources of programming is children focused.
Walt Disney Television International opened their German offices near Munich by March 1, 1999. The Disney Channel Germany was launched on October 16, 1999.
Disney purchased Das Vierte TV station by December 2012 from Dmitry Lesnevsky, a Russian media mogul. In April 2013, Disney announced that Das Vierte (the Fourth) would become a Disney Channel in January 2014 as a 24-hour family entertainment network under Disney Channels German head Lars Wagner.
Initial daytime programming included standard Disney channel fare Jessie, Austin & Ally, Phineas and Ferb and Gravity Falls while prime time saw Pixar films and older drawing shows like ABC Family shows plus Hallmark Channel's Cedar Cove. Disney formed an in house ad sales company, Disney Media +, for the channel given that two competitors control most ad sales companies. The channel will also be offered on two online platforms: live-stream and a catch-up service. The channel launched over the air on January 17, 2014 at 6 AM with the classic animated short film Steamboat Willie. Disney reported that its launch weekend pushed them past Nick in to third place among kid broadcast channels.
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