Direct-to-digital

Direct-to-video or straight-to-video (also known as direct-to-VHS, direct-to-DVD, direct-to-Blu-ray, direct-to-digital, etc.) refers to the release of a film to the public immediately on home video formats rather than a theatrical release or television broadcast. Because inferior sequels or prequels of larger-budget films may be released direct to video, references to direct-to-video releases are often pejorative. Direct-to-video release has also become profitable for independent filmmakers and smaller companies.

A production studio may decide not to generally release a TV show or film for several possible reasons: a low budget, lack of support from a TV network, negative reviews, its controversial nature, that it may appeal to a small niche market, or a simple lack of general public interest. Studios, limited in the annual number of films to which they grant cinematic releases, may choose to pull the completed film from the theaters, or never exhibit it in theaters at all. Studios then generate revenue through video sales and rentals.

Direct-to-video releases have historically carried a stigma of lower technical or artistic quality than theatrical releases. Some films released direct to video are films which have been completed but were never released in movie theaters. This delay often occurs when a studio doubts a film's commercial prospects justify a full cinema release, or because its release window has closed. In film industry slang, such films are referred to as having been "vaulted".

Direct-to-video releases can be done for films which cannot be shown theatrically due to controversial content, or because the cost involved in a theatrical release is beyond the releasing company.

Animated sequels and feature-length episodes of animated series are also often released in this fashion.The Walt Disney Company began making sequels to many of its animated films for the video release beginning with The Return of Jafar (the sequel to Aladdin) in 1994 and Aladdin and the King of Thieves (the second sequel to Aladdin) in 1996. Universal Studios also began their long line of The Land Before Time sequels that same year.

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