Digg
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Type of site
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Social news |
|---|---|
| Available in | English |
| Founded | November 2004 |
| Headquarters | New York City, New York, United States |
| Area served | Worldwide |
| Owner | Betaworks |
| Founder(s) | Jay Adelson & Kevin Rose |
| Key people | Gary Liu (CEO) |
| Revenue | US$8.5 million (2008 est.) |
| Employees | 26 (2015) |
| Website | digg |
| Alexa rank |
 2091 (February 2017[update]) |
| Advertising | None |
| Registration | Optional |
| Launched | December 5, 2004 |
| Current status | Active |
| Written in | Python |
Digg is a news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook.
It formerly had been a popular social news website, allowing people to vote web content up or down, called digging and burying, respectively. Quantcast had estimated Digg's monthly U.S. unique visits at 3.8 million. Digg's popularity prompted the creation of similar social networking sites with story submission and voting systems such as Reddit.
In July 2008, the former company took part in advanced acquisition talks with Google for a reported $200 million price tag, but the deal ultimately fell through. After a controversial 2010 redesign and the departure of co-founders Jay Adelson and Kevin Rose, in July 2012 Digg was sold in three parts: the Digg brand, website and technology were sold to the current owner, Betaworks, for an estimated $500,000; 15 staff were transferred to the Washington Post's "SocialCode" for a reported $12 million; and a suite of patents was sold to LinkedIn for about $4 million.
In September 2016, Digg announced that it would begin a data partnership with Gannett. The "seven figure" investment would give Gannett access to real-time trend analysis of Digg's 7.5 million pieces of content.
Digg started as an experiment in November 2004 by collaborators Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. The original design by Dan Ries was free of advertisements. The company added Google AdSense early in the project but switched to MSN adCenter in 2007.
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