Den Den Town

Nipponbashi (日本橋^?) is a shopping district of Naniwa Ward, Osaka, Japan. The area is centered along Sakaisuji Avenue, extending from the Ebisu-chō Interchange of the Hanshin Expressway in the south, to Nansan-dōri (just east of Nankai Namba Station) in the north. Known colloquially as "Den-Den Town," Nipponbashi is known for its many shops which specialize in furniture, tools, and "otaku" interests such as electronics, animation, manga, and collectibles. Nipponbashi is often compared to Akihabara Electric Town, its equivalent (in terms of focus) in Tokyo.

Although written with the same characters 日本橋 in Japanese, Nihonbashi in Chūō, Tokyo is a different place and has a different pronunciation.

During the Edo period, this district was known as a stage (宿場町, Shukuba-machi^?), called Nagamachi (長町^?). In 1792 and 1872, the Osaka municipal government renamed this district from Nagamachi to Nipponbashi. During the Meiji and Taishō periods, many second-hand bookshops opened there. After World War II, many consumer electronics stores were opened, and it became well known as Den Den Town.

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