Demi (album)
| Demi | ||||
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| Studio album by Demi Lovato | ||||
| Released | May 10, 2013 | |||
| Genre | Pop | |||
| Length | 47:48 | |||
| Label | Hollywood | |||
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| Demi Lovato chronology | ||||
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| Singles from Demi | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| AllMusic |   |
| Artist Direct | |
| Billboard | |
| Entertainment Weekly | C+ |
| Rolling Stone | |
| HitFix | B– |
Demi is the fourth studio album by American singer Demi Lovato. It was released on May 10, 2013, by Hollywood Records. Looking to transition from her self-described "generic" third album Unbroken (2011), Lovato wanted to make her fourth album to "have songs that excited her". The album incorporates pop with elements of synthpop, and bubblegum pop. The album was recorded between 2012 and 2013, when Lovato served as a judge on the second season from the American version of The X Factor.
Demi received generally favorable reviews from music critics, who complimented Lovato's vocal performance. The album debuted number three on the US Billboard 200 with the first-week sales of 110,000 copies—the highest first-week album sales of Lovato's career. The album also reached the top five in Canada, Ireland, Italy, Mexico and Spain. The album's lead single, "Heart Attack" peaked at number 10 on the Billboard Hot 100, marking Lovato's third US top 10 single. Second single "Made in the USA" peaked at number 80, while later singles "Neon Lights" and "Really Don't Care" both reached the top 40 peaking at 36 and 26.
In April 2012, Lovato began writing the songs from her fourth studio album, after the commercial success of her third studio album Unbroken (2011). The album was recorded during Lovato's appearance as a mentor on the second season of The X Factor (U.S.). Lovato chose the title of the album Demi, because it was her first album intended for a more mainstream audience, and those who did not know her music. Lovato also explained a "sequel" of the song "Skyscraper" (2011) is included. After the album was released, it was revealed that "Warrior" was intended to be a sequel of "Skyscraper". She stated "I'm incredibly proud of this album" and "It's better than anything I have ever done! I experimented with a variety of different sounds and poured my heart into writing these songs. I'm so excited for everyone to finally get the chance to hear them!" On May 6, 2013, Lovato asked her Twitter followers to "unlock" the entire album by putting song titles in hashtags. A special website lovaticsspeeduptime.com was launched, displaying all the songs next to a clock that would turn as tweets would be sent. Once a song became a trending topic, its YouTube video was made available on VEVO. All the songs were unlocked within four hours. An iBooks-exclusive e-book titled Demi (The Book) was released on June 11, 2013. The book gives fans behind-the-scenes access to the singer, including never-before-seen footage and interviews. In one clip, she says that being honest and open is not only the message she's sending her fans in the book but also on her album. She said, "This album I've had enough time to really reflect on personal experiences and look back at my life after having overcome a bunch of things. I've been more aware of myself; therefore, when you listen to the album, you can really tell in the lyrics and in the emotion and everything I worked really, really hard on this album, and hopefully you'll be able to hear that."
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