Dell (publisher)
| Parent company | Random House |
|---|---|
| Founded | 1921 |
| Founder | George T. Delacorte, Jr. |
| Country of origin | United States |
| Headquarters location | New York City |
| Publication types | Books |
| Imprints | Dial, Delacorte, Laurel Leaf, Yearling |
| Official website | bantam-dell |
Dell Publishing, an American publisher of books, magazines and comic books, was founded in 1921 by George T. Delacorte, Jr. with $10,000, two employees and one magazine title, I Confess, and soon began turning out dozens of pulp magazines; everything from penny-a-word detective stories and articles about the movies, to even romance books (or "smoochies" as they were known in the slang term of the day).
During the 1920s, 1930s and 1940s, Dell was one of the largest publishers of magazines, including pulp magazines. Their line of humor magazines included 1000 Jokes, launched in 1938. From 1929 to 1974, they published comics under the Dell Comics line, the bulk of which (1938–62) was done in partnership with Western Publishing. In 1943, Dell entered into paperback book publishing with Dell Paperbacks. They also used the book imprints of Dial Press, Delacorte Books, Delacorte Press, Yearling Books, and Laurel Leaf Library.
Dell's earliest venture into paperback publishing began because of its close association with Western Publishing. William Lyles wrote, "Dell needed paper, which Western had in 1942, and because Western by this time needed printing work, which Dell could supply in the form of its new paperback line. So Dell Books was born, created by Delacorte of Dell and Lloyd E. Smith of Western."
Dell began publishing paperbacks in 1942 at a time when mass-market paperbacks were a relatively new idea for the United States market—its principal competitor, Pocket Books, had only been publishing since 1939. An examination of paperback books available at this time shows no consensus on standardization of any feature; each early company was attempting to distinguish itself from its competitors. Lyles commented, "Dell achieved more variety than any of its early competitors. It did so, at first, with an instantly identifiable format of vibrant airbrushed covers for its predominantly genre fiction, varying 'eye-in-keyhole' logos, maps on the back covers, lists of the books' characters, and 'tantalizer-pages'. The design was merchandising genius; it successfully attracted buyers, it sold books."
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