Parent company | Dell Publishing |
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Status | Defunct, 1974 |
Founded | 1929 |
Founder | George T. Delacorte, Jr. |
Country of origin | United States |
Headquarters location | New York City |
Key people | Helen Meyer |
Publication types | Comic books |
Fiction genres | Licensed material |
Dell Comics was the comic book publishing arm of Dell Publishing, which got its start in pulp magazines. It published comics from 1929 to 1974. At its peak, it was the most prominent and successful American company in the medium. In 1952 Dell claimed to be the world's largest comics publisher, selling 26 million copies each month.
Its first title was The Funnies, which was the first comic book to feature original material, but since it was published in the tabloid format as opposed to the standard one, it is normally not recognized as such.
The company formed a partnership in 1938 with Western Publishing, in which Dell would finance and distribute publications that Western would produce. While this diverged from the regular practice in the medium of one company handling finance and production and outsourcing distribution, it was a highly successful enterprise with titles selling in the millions. Most of the Dell-produced comics done for Western Publishing during this period were under the Whitman Comics banner (later also used by Gold Key Comics); notable titles included Crackajack Funnies (1938–1942) and Super Comics (1938–1949).
Comic book historian Mark Carlson has stated at its peak in the mid-50s "while Dell’s total number of comic book titles [was] only 15% of those published, it control[ed] nearly a third of the total market. Dell [had] more million-plus sellers than any other company before or since".
Dell Comics was best known for its licensed material, most notably the animated characters from Walt Disney Productions, Warner Bros., Metro-Goldwyn-Mayer, and Walter Lantz Studio, along with many movie and television properties such as the Lone Ranger, Tarzan, Felix the Cat, Howdy Doody, Yogi Bear and other Hanna-Barbera characters.