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Defy Appliances

Defy Appliances
Industry Manufacturing and service
Founded 1920s
Headquarters Durban, South Africa
Key people

Ross Heron (CEO Retired)

Current CEO: Hakan Kozan
Products Home and major appliances
R2,5 billion (2010)
Number of employees
2,600
Parent Arçelik Group
Website www.defy.co.za

Ross Heron (CEO Retired)

Defy Appliances is a South African white goods manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa. The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens.

It currently operates three factories:

Defy Appliances was founded in the 1920s and manufactured its first product, electric stoves, in 1932. In July 2011 the company was bought by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa.


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