Dead Island announcement trailer
| Agency | Axis Animation |
|---|---|
| Client | Techland, Deep Silver |
| Market | Worldwide |
| Language | English |
| Media | Video |
| Running time | 187 seconds (3:07) |
| Product | |
| Release date(s) | February 16, 2011 |
| Directed by | Stuart Aitken |
| Music by | Giles Lamb |
| Production company |
Axis Productions |
| Produced by | Anton Borkel |
| Country | United Kingdom |
Dead Island: Official Announcement Trailer is an announcement trailer for the 2011 video game Dead Island, which was developed by Techland and published by Deep Silver. The story of the trailer follows a family who is attacked by a horde of zombies in a hotel. The trailer ends with the infected daughter, who has turned into a zombie, being thrown to her death from a hotel window. The trailer was produced by Glasgow-based Axis Animation, with music created by Giles Lamb.
The trailer was designed to be emotional, allowing players to care for the characters and to be distinct from trailers for the game's competitors. The trailer does not show any actual gameplay, instead telling a short story about the game's world and the background behind its events. The development team also had the goal to show the inevitability and the helplessness of a family in a zombie outbreak. Upon its release on February 16, 2011, the trailer sparked public interest, and the community reaction led Techland to adjust the content of the actual game. It was met with a mixed reception from critics. Praise was directed at the trailer's new ideas, story, immersion and tone, however, it received criticism for lacking gameplay information and its depiction of a dead child. The trailer received multiple awards upon release.
The story is presented in reverse chronological order and in slow motion. The trailer follows a family, consisting of a father, a mother and a daughter, visiting Banoi, an island paradise. After they have settled in a hotel, an unexpected zombie outbreak occurs. The daughter is running away from the horde of zombies in the hotel's corridor and dashing towards her room, where her father and mother are staying, when she is caught. A zombie bites the daughter's legs, causing her to become infected with the zombie virus.
The father opens the door and picks up a fire axe to fight against zombies. He rescues his daughter and brings her inside the hotel room. After placing the injured daughter on a bed, the couple begin fighting the zombies who are breaking into the room. The zombies overwhelm them, and the daughter turns into a zombie and attacks her father, biting him on the neck. To defend himself, the father struggles, trying to push her off, until he throws her out of the window, breaking the glass. The daughter dies on impact with the ground. While the father is struggling, the mother is attacked and eaten by several zombies. The corpses of the couple can be seen in a hotel room in the beginning of the game.
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