Dawn dolls are small fashion dolls that were made by Topper between 1970 and 1973. They measure 6.5 inches in height and have painted eyes and lips. The girl dolls feature rooted hair and eyelashes. The boy dolls have molded hair.
The dolls were quite popular and they topped sales of Barbie for a while, but were discontinued when Topper went out of business in 1973. The dolls were reissued in 2000 by Checkerboard as a 30-year commemoration of the first Dawn dolls made by Topper, and then again in 2004 by Toy O Rama. However, neither companies were able to sustain reissues and shut off production shortly afterwards. Mattel's Rockflowers, produced in 1971, were in direct competition with Dawn. In England, Palitoy had a doll of similar size known as Pippa. Although no longer manufactured, Dawn dolls are quite popular as collector's items.
Dawn is the owner and top model of the Dawn Model Agency. All of her best friends are models for her company too. Angie, Jessica, Dale, Glori, and Longlocks are all Dawn’s best friends. Gary, Ron, and Van are the handsome boyfriends who come see the girls in their fashion shows.
The basic Dawn dolls were made of vinyl with hard torsos, softer arms, and bendable legs. The dolls' feet feature holes in the bottoms to use with the plastic doll stands that Topper also manufactured. However, Topper did not use exactly the same body mold for each doll because a number of variations can be observed from doll to doll. Some dolls are slightly heavier in build with thicker thighs and bigger butts. Others also have visible collar bones, navels, or nipples. The dolls' hands also are seen to vary slightly in size and detail. In addition, some dolls seem to have more rows of hair plugs than others. These dolls also tend to have a coarser hair texture than ones with less hair.
Dawn dolls' knees are known to take on a greenish tinge over time due to the copper inside the joint. The copper wire inside the knees is what allows the joints to "click" into and hold various positions. The dolls with the green knee problems tend to be the ones with the slightly heavier builds.
Authentic Dawn dolls are marked ©1970 // TOPPER CORP // HONG KONG// on the rear ends and have a stamped model number on the back of their heads. This number is usually a letter followed by two numbers (Ex. F45).
The first set of Dawn dolls was released by Topper Toys in 1970 and included Dawn, Angie, Glori, and Dale. The second set of Dawn dolls added Jessica, Longlocks, Gary, Ron, and Van to the bunch. This second set also introduced the "Head to Toe", "Dancing", and "Flower Fantasy" themes. The first set of dolls was also released under these themes. The last wave of dolls came out under the "Model Agency" and "Majorette" themes. The “Model Agency” theme introduced new dolls, Dinah, Denise, Melanie, Daphne, and Maureen. The "Majorette" theme brought in Connie, April, and Kip. The Dawn dolls provided a good amount of competition for the more expensive Mattel Barbie doll. Due to the lower price of Dawn dolls, it was easy for consumers to amass a relatively large portion of the collection for little money.