Palitoy
 |
|
| Industry | Toys |
|---|---|
| Founded | 1909 (as Cascelloid Company) |
Palitoy was a British toy company. It manufactured some of the most popular toys in Britain, some original items and others under licence. Its products included Action Man, Action Girl, Action Force, Tiny Tears, Pippa, Tressy, Mainline Model Railways, Merlin, Star Wars figures and the Care Bears.
The Cascelloid Company was founded by Alfred Edward Pallett in Coalville, Leicestershire in 1919 (ref: V&A Museum of Childhood website) to produce celluloid and fancy goods. Their first toy was in 1920 and the first doll in 1925.
Cascelloid was bought in 1931 by British Xylonite and the word "Palitoy" was created as a trademark in 1935 for their toy division. Injection moulding was developed by British Xylonite in 1941 and was used for the Palitoy toy ranges.
In 1978 the Chad Valley toy company was sold to Palitoy.
Palitoy was sold to US food company General Mills in 1968, and formed part of the company's toy division, sometimes known as CPG (Creative Products Group).
In 1981 British toy group Airfix Products fell into receivership. Palitoy's owner General Mills acquired the Airfix kit range and its GMR model railways range. General Mills also snapped up UK rights to Meccano. Back in 1971 it had acquired non-UK rights when it bought Miro-Meccano in France from the receivers of another British toy group, Tri-ang.
...
Wikipedia