David Kreizman

David Kreizman (born 1974) is an American writer known for his work on television soap operas. He is a graduate of the University of Virginia. He was signed as a head writer at World Wrestling Entertainment (WWE) from March 21, 2013 to August 15, 2013.

Kreizman was a member of the writing team for the long running CBS Daytime soap opera Guiding Light since the late 1990s. In 2004, he was promoted to the position of Head Writer by newly appointed Executive Producer Ellen Wheeler. He replaced writer Ellen Weston. Much was made of Kreizman's age, 29, at the time of his appointment as Head Writer.

In July 2009, Kreizman accepted the position of Co-Head Writer at another CBS soap opera, As the World Turns. After As the World Turns's cancellation was announced, he became Co-Head Writer of All My Children in March, 2010. He and co-head writer Donna Swajeski would share those duties until they were both replaced a year later.

Under Kreizman's watch, several new stories were introduced, most notably the introduction of Reva Lewis's illegitimate son Jonathan Randall, who proved to be much darker and volatile than many previous GL characters. The story engendered further controversy with Jonathan's actions; before anyone realized his true identity, he seduced his cousin Tammy, which initially caused her much anguish after his identity was revealed. The story wandered into further controversy when Tammy and Jonathan became a couple. Kreizman also created Josh and Cassie as a married couple, despite a huge Josh/Reva fan following.

GL reached a record low of 2,009,000 viewers for the week of May 30, 2008. Its previous lows were 2,025,000 viewers (week of July 13, 2007), and 2,080,000 viewers (week of May 1, 2008). Ratings have continued to slide for most soap operas into 2009, including Guiding Light, which set a new record low viewership of 1,810,000 for the week of June 8, 2009. However, Kreizman and his team won the Daytime Emmy Award for Outstanding Writing in a Drama Series, and the serial tied for Outstanding Drama Series in 2007. It is difficult to determine the effect of Kreizman's writing on the final ratings because the show adopted a radical new production model in 2008 that divided opinion among viewers. When Kreizman took over as head writer in 2004, the show was already facing budget cuts and the threat of cancellation, and lasted several more years after that.

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