Dating coaches offer coaching and related products and services to improve their clients' success in dating and relationships. Through discussion, role-playing, behavior modeling, and other forms of direction, a dating coach trains clients to meet and attract romantic partners. Dating coaches may focus on topics important to the art of dating: interpersonal skills, flirting, psychology, sociology, compatibility, fashion and recreational activities. As dating coaches are unlicensed, their methods vary widely.
Dating coaches offer a wide range of services, such as electronic books and newsletters, personal coaching, small group seminars, and weekend workshops. One-on-one coaching can involve counselling and in-the-field coaching, which can involve practicing flirting or going out with a coach of the sex the client is attracted to on a mock date and being critiqued throughout the date. They are distinct from matchmakers because they coach people on finding their own dates whereas matchmakers arrange dates for their clients. Coaching styles and programs differ from provider to provider, and may include advice on the art of conversation, pickup lines, how to dress, appropriate forms of touch, the science of love, and anything else that may improve dating prospects. Others provide guidance on how to date multiple people simultaneously, without getting caught. Common elements of dating coaches' tips include the need to decide what you are looking for and remain positive.
Some dating coaches specialize in helping with online dating. This could include helping people rewrite their online profiles to obtain better results, start initial email conversations, get professional photo shoots, and so on.
Dating seminars are taught by coaches working for commercial dating companies. In these seminars, coaches teach participants to meet romantic partners. Sometimes dating coaches take the clients out in public to help the clients approach and seduce women. This method of teaching is heavily linked to the seduction community and the companies which cater to it.