Dang Le Nguyen Vu
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Chairman Dang Le Nguyen Vu |
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|---|---|
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| Born |
February 10, 1971 Nha Trang, Khánh Hòa, Vietnam |
| Residence | Saigonese |
| Nationality | Vietnamese |
| Other names | Chairman Vu |
| Education | Medical School |
| Occupation | President |
| Era | 21st century |
| Organization | Trung Nguyen |
| Known for | Trung Nguyen coffee trademark |
| Home town | Quảng Nam |
| Title | Chairman Vu |
| Spouse(s) | Married |
| Parent(s) | Mơ, Ước (literally 'Great Aspiration') |
Đặng Lê Nguyên Vũ ([tə̂ŋ] (born 1971), better known as Chairman Vu, is a Vietnamese entrepreneur and businessman. He is the founder, president and general director of Trung Nguyên Group. He has been described by journals National Geographic and Forbes as 'Zero to Hero', 'Vietnam Coffee King' and a 'Philosopher-King'. He is also an activist and philanthropist.
Đặng (in Pīnjīn: Deng) was born on 10 February 1971 in Nha Trang, Khánh Hoà into a poor peasant family. In 1979, his family moved to M'Đrăk District central western Vietnam province of Dak Lak. In 1990, he went to Tay Nguyen University (literally 'Western Highland' University). During the time, he began to study and research coffee. In 1996, he founded Trung Nguyen Cofee Firm in the city of Buon Ma Thuot.
In 1998, Trung Nguyen opened its first coffeehouse space at 587 Nguyen Kiem street, Phu Nhuan district, Ho Chi Minh City, expanding its business operation under a franchising model which was 'revolutionary at the time'. Since then, franchise coffeehouses (café or cafeteria) have been launched countrywide. Since 2003, due to the rapid development of instant coffee brand G7, Trung Nguyen has been leading Vietnam's coffee market.
In August 2012, Forbes called Vu 'Vietnam's Coffee King'. He has afterward been called the 'King of Coffee' by the press. In October 2012, he was named 'Pioneer of the Year' in a public vote by vnExpress readers. In March 2013, he was granted the title of 'Forever worthy of the descendants of Lạc Hồng' in the programme of 'The Divine Root 2014' held by National Assembly's Committee for Culture and Education, Club of Patriot Business of Vietnam and Society of Historical Science of Vietnam.
Deng is known as an 'idea-generating man' due to his 'Doctrine of Coffee' whereby he has developed a secular philosophy named 'Coffeeism' (Coffee Tao or Coffee Ceremony), including 'Coffee Zen'. It's described as an 'all-comprehensive, all-dimensional, all-global', 'holofractal' approach to healing, success, fortune, well-being and enlightenment; in which "Coffee is the 'Treasure of Earth and Heaven', Heritage of Humankind and spot-on Solution to the Future".
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