Dan Murphy's
"Lowest liquor price guarantee"
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|
| Subsidiary | |
| Industry | Retail |
| Founded | 1952 (Woolworths since 1998) |
| Headquarters |
Alphington, Victoria, Australia |
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Number of locations
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215 |
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Key people
|
Brad Banducci, CEO Woolworths Group Martin Smith, Managing Director Endeavour Drinks Group Campbell Stott, General Manager Dan Murphy's |
|
Number of employees
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4250 (approx) |
| Parent | Woolworths Limited |
| Website | www.danmurphys.com.au |
Dan Murphy's is an Australian liquor supermarket chain owned by Woolworths Limited, with more than 215 stores across the country. Woolworths Limited also owns BWS, another liquor chain with smaller stores. Dan Murphy's competes principally with Wesfarmers brands 1st Choice Liquor Superstore and Liquorland. The business offers a "lowest liquor price guarantee" and promises to beat any competitor’s advertised price.
Daniel Francis Murphy, a winemaker, journalist and founder of the first wine club in Australia, learned the trade working in a liquor store owned by his father Timothy Murphy. In 1952, Dan Murphy opened his first liquor store. Located on Prahran's Chapel Street, it was just a few hundred metres away from his father's store. Murphy was heavily involved in the Australian wine industry, and he was a friend to influential winemakers, including Maurice O’Shea and Max Schubert.
After growing his business to five stores across Victoria, Murphy sold his business to Woolworths in 1998. The business has since contributed to the formation of an oligopoly in the Australian liquor market, with concerns about the ability of smaller liquor retailers to compete.
As of 2016, there are 215 Dan Murphy’s stores operating across Australia: 66 in Victoria, 62 in New South Wales, 48 in Queensland, 19 in Western Australia, 16 in South Australia, 3 in the Australian Capital Territory, and 1 in Tasmania.
In addition to its physical stores, Dan Murphy’s also operates danmurphys.com.au, which is responsible for more than 50% of online sales of alcohol in Australia.
In 2016, Woolworths opened The Dan Murphy’s Cellar. Located in the cellar of Dan Murphy’s original Prahran store, The Cellar focusses on boutique and premium liquor products.
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Wikipedia