Dainik Bhaskar
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| Type | Daily newspaper |
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| Format | Broadsheet |
| Owner(s) | D B Corp Ltd. |
| Language | Hindi |
| Headquarters | Bhopal, Madhya Pradesh. |
| Circulation | 3,812,599 Daily (as of Jan − Jun 2016) |
| Website | dainikbhaskargroup |
Dainik Bhaskar (Hindi: दैनिक भास्कर) is an Indian Hindi-language daily newspaper that is now the largest circulated daily newspaper of India. It is owned by Dainik Bhaskar Group (D B Corp Ltd.), the largest Print Media Company of India. Started in Bhopal in 1958, it expanded in 1983 with the launch of Dainik Bhaskar's Indore edition. Today, Dainik Bhaskar Group is present in 14 states with 62 editions in 4 major languages prevalent in India: Hindi, English, Marathi and Gujarati.
Dainik Bhaskar was declared the world's 4th largest circulated daily newspaper in 2016-17.
Dainik Bhaskar was launched in 1956 to fulfill the need for a Hindi language daily newspaper. It launched under the name Subah Savere in Bhopal and Good Morning India in Gwalior. In 1957, the paper was renamed Bhaskar Samachar.
In 1958, it was renamed Dainik Bhaskar, meaning "This, along with its rising sun graphic, was meant to represent a bright future.
By 1995, Dainik Bhaskar had emerged as the number 1 newspaper in Madhya Pradesh (MP) and was declared the fastest-growing daily in India by a readership survey. The newspaper decided to expand outside MP, and identified Jaipur, the capital city of Rajasthan, as the market with the highest potential.
In 1996, Dainik Bhaskar's goal was to enter Jaipur as the No. 2 newspaper (in terms of circulation) on its first day, with 50,000 copies. To achieve this target, an in-house team of 700 surveyors surveyed 200,000 potential newspaper households in Jaipur. Based on survey feedback, they went back to each of the households surveyed to show them a prototype of the newspaper and gave them the option of an advance subscription. The customers were offered a subscription price of ₹1.50 (a discount compared to the newsstand price of ₹2), and a refund in case of dissatisfaction. When Dainik Bhaskar launched in Jaipur on 19 December 1996, it was the No. 1 newspaper by selling 172,347 copies. Rajasthan Patrika, the former leader had a circulation of around 100,000 copies at that time.Dainik Bhaskar successfully adopted a similar model in other cities of Rajasthan, including Jodhpur, Bikaner, Kota, Udaipur, and Ajmer Sikar, becoming the No.1 urban newspaper of the entire state by 1999.
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