Dagupan Bus Company

Dagupan Bus Co, Inc.

A Dagupan Bus heading back Cubao
Parent	JAC Liner Genesis Transport
Founded	1974
Headquarters	EDSA cor. New York St., Cubao, Quezon City
Service area	Luzon
Service type	Land Transport
Destinations	Metro Manila-Pangasinan, Philippines
Fleet	200+
Operator	Dagupan Bus Co., Inc. (1974-2015 as an independent company) JAC Liner (2015-Present) Genesis Transport (2015-Present as North Genesis)
Website	Dagupan Bus Facebook Page jacliner.com

Dagupan Bus Co., Inc. or simply known as Dagupan Bus is a provincial bus company based from Dagupan City, Pangasinan. This company was a sister company of Saulog Transit up until the company's management was transferred to JAC Liner Inc., and Genesis Transport (as North Genesis) following Dagupan Bus' soldout in 2015.

Started its operation in 1974, Dagupan Bus Company Inc. started its operation when they acquired the franchise of Villarey Transit, also a provincial bus company with only six Mitsubishi Fuso buses, through Saulog Transit Inc. to be able to expand its operation to Northern Luzon. They use an old livery of dirty white livery with maroon, red, and green stripes. Later, it has adopted the use of dirty white livery and red stripes during its re-fleeting of the units in 2007.

The Quezon City Regional Trial Court issued the writ of preliminary injunction against the Saulog group of companies who attempted to sell their stocks to other bus companies.

Another controversy regarding Saulog Transit Inc. and Dagupan Bus Co., Inc. was that a conflict sparked between the Saulog stake holders after the assassinations of their ancestors. Eliseo Saulog, the founder of Saulog Transit Inc. and father of the Saulog brothers and sisters Ignacio Saulog, Luciano Saulog, Teodoro Saulog, Virginia Saulog, Dr. Melquiades Saulog, Maura Sau log-Aguinaldo, Lilia Saulog-Venturina, and Dr. Marietta Saulog-Vergara, was shot and killed in 1960 by an unidentified gunman, while the family patriarch, Ruben Saulog, father of the current chief executive and one of the eight children of the founder, was also assassinated in 1990. Until then, the case of such killings are still uncertain and unresolved. The attempts to sell the two companies were assured by the lawyer Bernard Saulog, who got 75% of the total P1.4 B assets, while the 25% of the remaining assets were given to the rest of the clan members. Unfortunately, Teodoro Saulog and his clan members refused to give up Saulog Transit Inc. and Dagupan Bus Co., Inc.

In 2014, Dagupan Bus Co., Inc together with Mt. Province Cable Tours sold their franchises to G.V. Florida Transport for their routes in Baguio City to areas within Benguet and Mountain Province. It undergone through a "private transaction" between the said companies and the franchises did failed to transfer the rights from Dagupan Bus and Mt. Province Cable Tours to G.V. Florida. The said "private transaction" was not honored by the Land Transportation Franchising and Regulatory Board (LTFRB), and was never knew until an incident came to one of their units on February 2013 killing 15 of its passengers. It resulted them to 30-day suspension and had to pay the damages that it costs.