Dacadoo
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| Type of business | Private company |
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Type of site
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Health promotion, mhealth, Social Networking |
| Available in | 10 languages including: American English, German, Dutch, Portuguese, French, Russian, Japanese, Korean, Spanish and Czech |
| Founded | Zurich, Switzerland |
| Area served | Worldwide |
| Created by | Yago Veith |
| Slogan(s) | What's your Health Score? |
| Website | www |
| Alexa rank | 1,406,843 (Jan 2017[update]) |
| Registration | Required |
| Launched | December 2011 |
| Current status | Active |
dacadoo (formerly QUENTIQ AG) is a Zurich based company that combines mobile technologies, social networking, gamification and big data analytics with the aim of helping users improve their health and well-being.
dacadoo is based in Zurich, Switzerland and was founded as QUENTIQ AG in 2010 (and renamed to dacadoo ag in January 2012) with offices in Zurich, Switzerland and Boston, USA. The company is privately funded. The dacadoo platform went live with its first generation (version 1.x) in 3 languages in December 2011 with its online health and wellbeing platform, and its related application to track activity for iOS devices, followed by similar applications for Android devices in May 2012 and BlackBerry devices in June 2012 (development was stopped end of 2013). In January 2013 dacadoo launched its second generation platform (version 2.x) in 6 languages and in October 2015 its third and fully mobile third generation (version 3.x) in 11 languages, which followed a pure “mobile first” approach (both on mobile apps and web application). The company focuses exclusively on a B2B2C go-to-market approach and has signed agreements with customers (insurers, corporate wellness vendors, etc.) who launched the dacadoo platform in an own branded version to their end users in various countries.
The company presupposes its health platform execution on the premise that sedentary lifestyles have increased the proportion of people who are overweight, have diabetes or suffer heart failure in our society thus pressuring further the already stressed healthcare budgets of most developed countries. One such study quoted is the clinical data published in the Lancet in 2012 which demonstrates that insufficient activity has nearly the same effect on life expectancy as smoking. With these type of studies as their reference dacadoo has been, according to their website and press releases, developing a so-called lifestyle navigation platform that calculates a person's Health Score. The score, a number from 1 to 1000, represents a person’s health status from poor to excellent and aims to represent a directional relative indicator of a user's current health and wellbeing status in real-time. According to the company's website, the dacadoo health score is based on three pillars:
According to their statement, many of the company's initiatives aim to focus on active health promotion (prevention) and healthier lifestyle to tackle the problems before they become chronic – in this instance referencing a report on global life sciences published by Ernst & Young in 2012 which recognizes that changing behavioral patterns represented the single biggest opportunity to improve an individual’s health outcome.
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