D&AD
| Abbreviation | D&AD |
|---|---|
| Formation | 1962 |
| Legal status | Charity |
| Purpose | "to inform, educate and inspire those who work in and around the creative industries." |
| Headquarters | Spitalfields, London |
|
Region served
|
UK and worldwide |
| Website | http://www.dandad.org |
Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists to promote excellence in design and advertising.
"Widely considered one of the most prestigious and difficult-to-win awards in design and advertising, D&AD celebrates the finest creativity each year across a diverse range of disciplines."
The main offices are in Spitalfields in London.
D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan and Alan Fletcher and Colin Forbes (who designed the original D&AD logo).
A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. In the early years, winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. It was a thing of beauty but very delicate, so in 1966 Lou Klein designed the more durable Yellow Pencil. Its education programmes in their infancy, D&AD launched Graphic Workshops in association with the Royal College of Art in the mid-60s – they ran until the mid-1970s.
Designer Michael Wolff became D&AD’s first elected president in 1970. Six years later, then-President Alan Parker gave the first D&AD President’s Award for outstanding contribution to creativity to Colin Millward of Collett Dickenson Pearce.
Initiated by Sir John Hegarty of Bartle Bogle Hegarty, the Student Awards were launched in 1979. Bridging the gap between college and work, the awards present students with real world briefs to tackle. D&AD’s education programmes continued to grow in 1978 when Dave Trott set up the D&AD Advertising Workshops. They aim to inspire and broaden understanding of advertising and help prepare participants for their first jobs. Alex Maranzano, Howard Milton and Brian Webb initiated the first student Design Workshops.
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