The fox appears in the folklore of many cultures as a figure of cunning or trickery, or as a familiar animal possessed of magic powers. The fox is also sometimes associated with transformation.
In Europe, in the Middle Ages and Renaissance, foxes, which were associated with wiliness and fraudulent behavior, were sometimes burned as symbols of the Devil.
The term "" in English ("having the qualities of a fox") can also connote attractiveness, sexiness or being red-haired. The term to "" means "to beat in a competition of wits", the synonym with "outguess", "outsmart" or "outwit".
In Dogon mythology, the pale fox is the trickster god of the desert, who embodies chaos.
The Medieval Norman adventurer Robert Guiscard was nicknamed "Robert the Fox" as well as the Resourceful, the Cunning, the Wily - underlining the identification of such qualities with foxes.
Kuma Lisa is a fox from Bulgarian and Russian folklore who usually plays the role of the trickster. Kuma Lisa is encounterеd with another character known as Kumcho Vulcho - a wolf which is opposite to her and very often suffers from her tricks.
In Scotland, the trickster figure of the fox (or tod in traditional Scots) was represented as Lowrence, as in the Morall Fabillis of Robert Henryson.