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Cuauhtémoc Moctezuma Brewery

Cuauhtémoc Moctezuma Brewery
Industry Beverage
Founded 1890; 127 years ago (1890)
Headquarters Monterrey, Mexico
Products Beers
Owner Heineken International
Website www.cuamoc.com

Cervecería Cuauhtémoc Moctezuma (Cervecería Cuauhtémoc Moctezuma / Heineken México) (English: Cuauhtémoc Moctezuma Brewery) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. It is a subsidiary of Heineken International.

The company operates brewing plants in Monterrey, Guadalajara, Toluca, Tecate, Orizaba and, beginning in 2017, Meoqui. The plants produce, among other brands, Dos Equis, Sol, Bohemia, Superior, Carta Blanca, Noche Buena, Indio, Casta and Tecate. It has an annual production of 3.09 GL (gigalitres).

The Cuauhtémoc brewery was founded in Monterrey in 1890 by José Calderón Muguerza, José A. Muguerza, Francisco G. Sada Muguerza, Alberto Sada Muguerza, Isaac Garza Garza (brother in-law of Francisco and Alberto, married to their sister Consuelo Sada Muguerza), Joseph M. Schnaider, and Wilhelm Hasse, with capital of 150,000 pesos, starting with the Carta Blanca brand. Cuauhtémoc brewery produced its first beer barrel in 1893 and won first prize in the Chicago and Paris world fairs.

In 1909 Cerveceria Cuauhtemoc started to expand vertically. To provide glass bottles, in 1909, Vidrios y Cristales de Monterrey, S.A., later Vidriera Monterrey, S.A. later Grupo Vitro, was founded. In order to produce boxes, bottle caps, and packaging materials, Fabricas de Carton Monterrey was founded in 1900. In 1929, Malta, S.A. was established to produce malt for the brewery. The cardboard box department would eventually become Titán Company.

During the Mexican Revolution which began in 1910, its original founders supported Victoriano Huerta. As a consequence, his rival Venustiano Carranza seized the brewery, so the founders' families fled to Texas. They re-acquired the brewery through the intervention of U.S. and Russian diplomats.


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