Crusha
Logo
|
|
| Type | Milkshake |
|---|---|
| Manufacturer | Silver Spoon |
| Country of origin | United Kingdom |
| Introduced | 1950s |
| Colour | Depends on flavour |
| Flavour | Depends |
| Variants | Various |
| Website | crusha |
Crusha is a brand of milkshake mix, sold in the United Kingdom and Australia. The brand first appeared in the 1950s, and was bought by British Sugar. In December 2001, it came under the Silver Spoon brand. Crusha is often the milkshake of choice in cafés. However, it is also sold in shops, for home mixing in bottles, of from 250ml to 1l in size.
Crusha was originally sold in glass bottles, but was later changed to plastic. Crusha is sold in many different flavours, the first four flavours being chocolate, banana, strawberry and raspberry.
In 2003, Joel Veitch animated an advert for Crusha, featuring cats playing musical instruments, with a ginger cat (Errol) singing, and cows getting crushed under bottles of the product. Music for the commercials was provided by Mammoth Music. During October of that year, British Sugar admitted a secret plot to clear faulty milkshakes from Tesco, without telling the company.
In 2004, two new flavours were added to the lineup: vanilla, lime. Other flavours have also been sold including black cherry and pineapple. Two new flavours were released in May 2005: white chocolate and "Wild'n'Fruity".
There was also an "Nothing Artificial" version of some of their flavours. In August 2007, after receiving thousands of complaints from dismayed customers, about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha, it was confirmed that they would revert to the old recipe.
In 2007, Crusha's "singing cats" advert was banned from television, due to a man from Lowestoft, United Kingdom producing an recreation with live cats. He was arrested, after clips of his videos on YouTube drew the attention, of a local and national news campaign.
...
Wikipedia