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Craig Ehrlich

Craig Ehrlich
Born Los Angeles, California
Residence Hong Kong and Los Angeles
Alma mater University of California, Los Angeles, Occidental College Coro Fellowship in Public Affairs
Occupation Private investor
Board member of Chairman, Novare Technologies
Vice chairman, ISM
Lead Independent Director, Bharti Airtel
Board director and former chairman, GSM Association,
Business chair, UCLA Anderson School of Management Center for Global Management
Website novare.com.hk

Craig Ehrlich is an American private investor and entrepreneur, the former head of the GSM Association, a trade organization which represents 800 mobile operators in 220 countries. Ehrlich played a central role in the development of the Asian cable and telecom industry.

Ehrlich was born in Los Angeles, to Marvin Ehrlich, a garment manufacturer, and Norma Ehrlich, a politically active community leader. Growing up with Asian friends, he became interested in Asian culture and as a student at Hamilton High School in West Los Angeles, he participated in an experimental Asian studies program and studied Japanese.

In 1973, Ehrlich began attending college at UCLA. In addition to his coursework, he worked full-time for Los Angeles Mayor Tom Bradley, and served as student body president during his senior year. Ehrlich graduated with a BA in political science from UCLA in 1978, and went on to earn a master's degree in urban studies at Occidental College and a postgraduate fellowship in public affairs from the Coro Foundation.

In 1980, Ehrlich was hired at Falcon Communications as the assistant to Falcon’s founder and chairman, Marc Nathanson. He worked closely with Nathanson to build Falcon, and gained experience in key areas of the company's operation. Falcon grew from 20,000 to 600,000 subscribers over Ehrlich's tenure at the company.

Ehrlich moved to Hong Kong in 1987, after he was recruited to head Hutchison Cablevision, a subsidiary of Li Ka-shing's Hutchison Whampoa conglomerate. Hired to run the company after an expected $550 million franchise license was granted, Ehrlich was initially responsible for putting together the project's bid. While the license fell through, Ehrlich's bid had included a proposal for a superstation to transmit all of Hutchison Cablevision's new programming via satellite throughout Asia. The idea gained the support of Richard Li, Li Ka-shing's son, and became the foundation for STAR TV, Asia 's first satellite-delivered multi-channel television network. Ehrlich worked closely with Li as a founding member of the team that launched STAR, which was purchased by Rupert Murdoch for $871 million in 1993. Ehrlich moved from Hutchison Cable to the telecom arm of the Hutchison Group in 1991; as group operations director, he was responsible for the company's operations in 10 countries in Europe and Asia.


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