Cracked.com
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Type of site
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Entertainment website |
|---|---|
| Owner | E. W. Scripps Company |
| Slogan(s) | America's Only Humor Site Since 1958 |
| Website | Cracked |
| Alexa rank |
 1,137 (August 2016[update]) |
| Launched | November 2005 |
| Current status | Active |
Cracked.com is a humor website with over 300 million monthly page views. The site was founded in 2005 by Jack O’Brien and is currently owned by E. W. Scripps. It is descended from Cracked magazine, which dates back to 1958.
Cracked was founded as a magazine in 1958. In early 2005, then Cracked owner Dick Kulpa sold the magazine to a group of investors who announced plans to revive a print version of Cracked with a new editorial focus and redesign.
In October 2005, Cracked.com launched as a separate website under editor-in-chief Jack O'Brien, a former ABC News producer. Although the magazine folded soon after launch, the Cracked website gained popularity and was purchased by Demand Media in June 2007, setting off Cracked's rapid growth period.
On April 12, 2016, it was purchased by the E. W. Scripps Company for $39 million.
In 2007, Cracked had a few hundred thousand unique users per month and 3 to 4 million page views. The site fit well within Demand Media’s network, with Jack O’Brien noting “They understand the web, and they made us nail down a voice”. The editorial staff includes original editor-in-chief Jack O’Brien, Jason Pargin (under his pen name, David Wong), who was added as an associate editor later in 2006, and Oren Katzeff who became Cracked.com's General Manager in November 2007 after running business development for Yahoo Media Group. Cracked.com publishes 2–4 articles daily (2,000 – 3,000 words each), along with video content, short-form content, and contests. The feature articles are the most popular, usually pulling in around 1 million views in their first week.
In 2010, Cracked.com made an iPad app available. The app allows users to browse Cracked’s articles, videos, and contests on the iPad. The app’s landing page looks similar to Cracked’s break room, with a soda machine, bar stools and a table.
In 2010, Cracked drew over 1 billion page views. By 2012, Cracked.com received 300,000,000 page views per month and 7.3 million unique monthly users, making it the most visited humor site in the world, ahead of The Onion, CollegeHumor, and Funny or Die.
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